music marketing campaign examples

Hailing from a career as a radio DJ, Khaled grew his original audience utilising tactical partnerships and musical collaborations with famous artists such as Snoop Dogg & Rick Ross. A couple of things you should know about Instagram polls: you can only publish two possible responses, and unlike Facebook and Twitter, Instagram Polls aren’t anonymous! Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. If it’s a music video release, then a small clip pulled from the vid could do the job, but if it’s a new track, make sure to set it to some flashy graphics to grab people’s attention as they scroll through their timeline. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. Social media marketing campaigns are planned strategically, targeted towards a particular audience, and have measurable outcomes. There you have it! As mentioned above, there are a couple of potential routes to take. You should also set up a pre-order link to help generate interest in your release before its drop date. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. The album launch was originally announced with a highly unique & slightly cryptic advert titled ‘Luxury Infomercial’ in which Lee announced that his latest album would be released early for the first 100 customers in an exclusive limited edition bundled pack. In 2016, Drake appeared on Saturday Night Live announcing a new song titled ‘more than a meme’ in which the Canadian Rapper asserts that his rise to fame is based on more than his popularity as a comedy icon on forums & social networks. The key (get it) to the success of Khaled bin Abdul Khaled, aka DJ Khaled, has not particularly relied on the consistency of his quality as a musician. Through music, Munchery was able to get to know its customers better. You could use polls to looks for genuine feedback or set up a tongue-in-cheek survey simply to entertain and engage people. Remember to access our free social media content planner start maximizing the potential of Facebook, Twitter and Instagram for your music career. 7 Brilliant Examples of How Brands Use Storytelling. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. Maximize digital and social music festival marketing. There’s a reason why marketers love social media: it’s cheap. ... with some awesome examples. Try to use hashtags relevant to your music, or at least to music in general, otherwise you could be perceived as spammy. The ALS association didn’t invent the ice bucket challenge, but they sure did took advantage of it to create an awesome viral marketing campaign that “soaked the world”. Undoubtedly one of the most popular alternative acts of the 1990’s, Nine Inch Nails have a fiercely loyal fanbase. This enabled the artist to charge a premium for early adopters who wanted to be within the first 100 to hear the album. And don't forget to hit the link below to access our FREE social media content calendar and campaign planner, help you plan and run your music social media campaign. How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. If you’ve found any amazing examples of music marketing, then please leave us a comment! Enquire here or email To some, DJ Khaled is more known more for his famous catchphrases such as ‘You the best’ & ‘I appreciate you’, as well as his fierce rivalry to the mysterious ‘they’. As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. This is also a great way to monitor who, where, when and how people are reaching your website. A sensory marketing strategy simply asks modern companies to think beyond fundamental advertising strategies that embrace sight and sound when they’re engaging with customers. The album release involved a 3-stage production run which utilised the power of limited edition merchandise. There’s a reason why marketers love social media: it’s cheap. Television rotation is no longer a concern for the large majority of recording artists. #1 Rated Music Marketing Agency. Run The Jewels posted a short audio/graphic teaser for their upcoming album. When they’re not actively searching out new shows, hardcore festies are reading about and talking about shows. This last music strategy is for musicians who have money to invest in their music. Ed Sheeran announced in 2015 via his social media platforms that he’s taking a break to travel the world and see everything that he’s missed. Utilising a multistage release of the Nice Swan album allowed Lee to segment his audience and cater to different listener segments. Join 22k other artists following us on Facebook, Trusted by over 100,000 artists & labels across the world. So let’s look at how to create an effective marketing plan for your music. Reach Out to Music Bloggers. While online music marketing is extremely important in todays digital world, offline music marketing still holds value. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. The music sector is always experiencing unending competition. So let’s look at how to create an effective marketing plan for your music. Quality is equally as important. EXPLAINED! Music marketing: How artists pushed the boundaries in 2016. The big name artist have a reputation and fans will follow them. Some of Zara’s posts on her Instagram serve as excellent examples as to why the 19 year old singer has seen a rapid rise to fame. Music PR campaigns can also be drawn up around a piece of news. I encourage musicians to review these examples and pay attention to the elements that made them successful. Music streaming platforms are a great example. You could also blog about a cause or charity close to your heart, helping to raise money and awareness. Enquire about a social media campaign here or contact for more info. The auto-play capabilities of most platforms help to stop users in their tracks as they scroll through their social timelines. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. Just hit ‘Add poll’ when creating a new tweet. These days, it can be hard to … With that being said, we now continue with the oustanding examples of modern music marketing. Save my name, email, and website in this browser for the next time I comment. ... ‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign Leonie Roderick. This will become your Rolodex for your music marketing campaigns. And yet another successful Adidas fashion marketing campaign, the #allin or ‘All In or Nothing’ campaign that featured some of the world’s most famous football players such as Lionel Messi, Luis Suarez, Mesut Ozil and Dani Alves, launched during the 2014 FIFA World Cup. Give your fans an insight into life behind the scenes. 1. If you’re making ‘niche musical forms’ then you can’t expect to grow a large following.. it’s niche. Use analytics to see when most of your followers are online to decide when to share. When used correctly, this can be incredibly eye catching and striking and get your release across in a unique way - why don’t you try it out with your latest video teaser? Don’t forget to keep your bios updated too and ensure that the links work on both desktop and mobile devices. Through music, Munchery was able to get to know its customers better. In other words, the potential promotion you stand to gain through increased exposure on social networks. Try to keep the most significant and interesting content within the first 15 seconds, as studies have shown that many users won’t watch past that point! Keep these takeaways in mind when planning your next campaign! 4 Examples of Highly Successful Event Marketing Campaigns April 28, 2018 We devote a lot of space in this blog to talking about digital marketing for events – but as with anything else, all the best practices in the world will never replace hands-on experience. Fast forward to the 13th December 2016, exactly a year after Ed’s last post on social media, he puts up an image of a plain light blue square, which marked the beginning of the promotion for his newly announced album, Divide. In fact, their loyalty and love of Nine Inch Nails’ frontman Trent Reznor came in handy when it was time to market Nine Inch Nails’ 5th album, Year Zero. On the days that followed, he also posted some subtle teaser imagery for the new music to keep the buzz going. Let us know in the comments below! But it’s very deserving of its own section. Scroll down to discover some of the best social media post ideas to help you reach and engage with your followers. Dropping a short teaser on to your social profiles can give your followers a taste of what to expect and build some hype around your release. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. We’ll prepare a new article that contains some more advanced strategies for gaining exposure on niche music soon. That said, we can appreciate how difficult it is to market niche music and products. Trendjackers are a creative trio who write blogs about all things digital marketing. Everyone loves free stuff. Scroll on down for ideas and examples, or just click the links to jump to the section you need. Hi Vince, thanks for your comment, our post on How social media has affected the music industry contains some advice and ideas that you might not have considered yet. Viral Marketing Campaign Examples. Live streams aren’t just resigned to Facebook, both Twitter and Instagram also have live option well worth taking advantage of. Then think about how to implement those strategies into your own marketing plans. Don’t go overboard with this technique though. Thanks again for making us aware! Apple with its #ShotOniPhone social media campaign aims to increase user-engagement and empower its very own customers for brand marketing. You can access our free social media content calendar here. Twitter is well-known for its polls and posting one couldn’t be easier. What are your music marketing goals? Combining your promotional efforts with a brand or other artist of equal or bigger reputation can at least double your reach and prospective impressions. If there’s only one or a small number of winners, you could offer a bigger prize to draw in the punters and escalate the potential publicity. That’s gives you a great opportunity to reach them through online ads and social media. A music marketing plan without a clear purpose is futile. Horus Music has partnered with a company that provides low-cost, high impact global radio plugging to help you promote your releases, the only marketing service which allows you to promote music already out on DSPs, so you can breathe new life into your whole catalogue. For instance, she frequently posts images that her target audience can empathise with, driving massive amounts of engagement. The amount of money you should spend will depend on the scale and scope of your intended campaign, but meaningful results don’t really happen until thousands … Line up your posts in advance to avoid any last-minute stress. This is the fourth piece in a five-part Decoded series in which we break down (1) a mental framework to help spend money in the right places and (2) real-world examples from 10+ marketing masterminds. Try using sites like and TinyURL to wrap your long, unsightly links and make them look smarter. A couple of months before they “re-branded” the whole thing, people were simply throwing ice on their knuckle heads to avoid having to donate $100 to their “favorite” charity (not so favorite if they were trying to avoid the donation). UK Hip-Hop artist Lee Scott has been releasing his own unique brand of music since early 2006. Well, we’ve got the answers. Polls are also available on Instagram through Instagram Stories. Shooting live video of a gig or one-off acoustic performance is a great (albeit obvious) way to use this promotional tool. How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. For instance, if a musician wins an award, completes a successful Kickstarter campaign, or does something else of significance, a press push with the news can help keep awareness of the band high while giving your music campaign a defined purpose. These could be musical artists, visual artists, songwriters, musicians, street artists, whatever. As of the 13th of January 2017, both of the new songs that Ed Sheeran released, Castle on the Hill and Shape of You, are position 1 and 2 respectively in the UK and US singles charts. This doesn’t necessarily mean posting the exact same content across each of them, but consistency is important. Drake sing’s ‘i’m more than a meme’ on Saturday Night Live. So, let’s take a closer look at some of the best social media marketing examples to fuel your 2021 social media strategy. Structure is important, but don’t be afraid to change things up or post something exciting in the moment. Make sure you appear professional and credible in your press shots and videos. We are Trendjackers, a team of three young and energetic digital natives. VAT Number: GB107076729. He has managed to attract a large audience to his highly popular snapchat account @djkhaled. Images speak louder than words. 1) Arcade Fire – Interactive Music Video Using Google Street View Simply click ‘Create a Poll’ under the status field on your band or artist page. If you want to make the most of paid advertising, it's well worth hiring an expert social media campaign manager to optimise and schedule your posts for the best results. Keep your teaser clip short and sweet. Some of the most popular ones are Tidal, Apple Music, Soundcloud, Spotify, Deezer, and Amazon Music Unlimited. They tend to have a little more than a standard marketing plan and a little less than a standard business plan. You can address this problem and keep them engaged simply by adding subtitles. Once people had began to upload copies of Nice Swan online, Lee Scott swiftly reacted by releasing the album for free across all major streaming platforms which now made the album available to a wider audience and granted access to the more general & casual listener. Such is the power of video content; many bigger social players will edit still images into a video - rather than post as an image gallery - to ensure maximum engagement. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. 1) Arcade Fire – Interactive Music Video Using Google Street View 1. On Snapchat as well as other social networks like instagram, DJ Khaled reveals his ‘keys’ or paths to happiness in a novel and engaging way, which similarly to Drake, has become somewhat of a meme in internet culture. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. Establish your goals. That’s what makes this example from InterContinental Hotels stand out. Polls are an increasingly popular way to boost reach on your social media pages for several reasons. … Cause I’ve been away for a bit here’s two singles rather than one – Castle On The Hill & Shape Of You, — Ed Sheeran (@edsheeran) January 6, 2017. Integrated Marketing Campaign Examples. Analytics helps you understand what works and what doesn’t. This marketing campaign proves how a brand can use music in a short-term campaign, and then reap the long-term benefits later on. This provided Lee with multiple opportunities to monetize his content in a culture of music piracy, where most listeners tend to pivot towards free streaming over music purchasing. Countless campaigns have been created in the past decade in an attempt to raise brand awareness and increase sales; however, not all have succeeded. Since the rise of the internet and in particular YouTube, viral marketing has been the goal of businesses of all sizes around the world. A web design, social media and creative agency based in London and Portsmouth, UK. Carry your brand identity across every social platform. These days, artists make music videos under the assumption that they will only be viewed on YouTube. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. You may also see marketing checklist examples. Don’t be afraid to get creative or mysterious! The campaign itself was super simple: just a single email with a powerful message. Furthermore, upon general release, Lee upped the ante by advertising an exclusive limited edition collectors pack containing an exclusive purple CD, 16 page lyric book and multi-coloured special edition vinyls. Lucy Rose offered followers a behind-the-scenes look at the making of her new video. Then think about how to implement those strategies into your own marketing plans. The multiplatform media plan – inclusive of TV, radio and digital – was developed with global independent agency Wieden+Kennedy, to celebrate the growth of Amazon Music and its lead in voice innovation. Scroll on down for ideas and examples, or just click the links to jump to the section you need. Users simply have to use the hashtag in the caption of their social media posts to enter into this user-generated content campaign. The aforementioned article contains information on how the music industry has fundamentally changed for artists, specifically niche artists, in addition to an array of tips and tricks. Each … Do your graphics and photos look as good as bigger artists out there? There are two primary types of collaborations to work into your music marketing campaign. It's all about music and, again, it reveals the habits of other Spotify listeners, and they are hilarious. Millions of $ in royalties paid out to artists just like you. Unknown artists could have the best songs, but people won’t find them unless they use some form of marketing. Music PR campaigns can also be drawn up around a piece of news. Storytelling is a great way for travel brands to connect with their audience in a more sincere and emotionally engaging way. I find if I regularly add new songs online people follow you, but the numbers do not increase that much. Drake became the foundation of several memes including spin offs of hotline bling, and even memes implying that Drake is sensitive, which is often characterized as the antithesis of the modern day rapper. If anything, these powerful campaigns symbolize the ability of marketers to think out of the b… This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. That's much more reach than simply posting a video. #1 in digital music distribution. Download our FREE social media content calendar, Access your free music social media calendar template. All very well for those with existing followers in large numbers…but of no practical application for those of us who make niche musical forms and have tiny existing fan bases. Facebook has a similar process. On Christmas 2017, Spotify made a campaign where it highlighted goals for 2018. The five sections below will lead you to a sense of clarity and structure around your marketing efforts, but feel free to tweak or add to your plan so that it’s useful for you. It was a tremendously successful example of content marketing, garnering 1.3 billion YouTube views (and counting) and 20 million views on Hyatt-owned and -operated channels. This is a list of 780 hip hop blogs that you can use to promote your music too.. So why not give the people what they want? Going live on social media is a particularly powerful tool nowadays, not least because when you fire up Facebook Live, every single one of your followers gets a notification letting them know. , Spotify Pre-Saves.. You could give a free track away to everyone who likes and shares your post or page, or maybe some exclusive merchandise to those who pre-order your latest album. Alternatively, if you’re lucky enough to have secured a sponsorship or partnership, combining your promotional and social media efforts with a relevant brand can massively boost your reach and publicity. An incredible achievement to say the least! A social media campaign is an organized marketing effort to increase consumer awareness, interest, and loyalty to an organization, brand, product, or service, through social media channels. Furthermore, the slow release created anticipation within the fanbase which generated social buzz and PR opportunities. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts.

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